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Kuala Lumpur Retail 1H 2019


Reihe: Savills Asian Cities Report

Anbieter: Savills

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  • Erscheinungsweise: Halbjährlich
  • Berichtszeitraum: 1. Halbjahr 2019
  • Erscheinungsdatum : 01.06.2019
  • Seiten : 4 Seiten
  • Datei-Typ : PDF-Datei
  • Größe : 1,67 MB
  • Sprache(n) : Englisch

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Millennial shoppers are poised to be the biggest spenders in the future.

The millennial population in Malaysia (aged between 19 and 35 years) in their prime spending years is estimated to account for 29% (9.4 million people) of the total population in the country.Retail is no longer solely about e-commerce versus physical stores. It is a combination of both, providing millennials with in-store experiences along with the ease of shopping online. The days when retail malls could depend on big, popular brands to attract shoppers are now gone. The presence of more retail malls in Greater KL is expected to further dilute the market as most malls will be off ering similar goods and services. This means that retailers will continue operating their businesses in a challenging environment. Food and beverage offerings remain the main crowd-pullers: attracting footfall while providing venues for social as well as economic interaction.

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